by Christian Scully
Triax Technologies had a problem. Their young, growing company was attempting to build brand recognition around their wearable device for the construction industry, but was figuring out how to effectively communicate the authenticity of their product and the people it protects. They were building up their website, designing marketing materials, managing social media accounts and seeing PR publication, but were having a difficult time finding stock images that felt real. Everything just seemed to be staged, dated or already done. Stock images lacked a personal connection. The marketing team was ready for something more. They reached out looking for help building an authentic image library for use throughout their marketing mix.
After discussing the initial details - timeline, location, usage and licensing, image count, etc. - I learned more about the style of images Triax wanted to feature in their marketing, and specifically about where and how they would be used. They were attracted to Design Imaging Studios because of our architectural portfolio, experience shooting industrial landscapes and ability to represent building products, but they were also in need of authentic portraits. They wanted to feature the hard working people on the job sites that the Triax product would help protect. To help buyers connect with the people, not just a small tech device. This was a great idea.
In the building product market, most of the focus is on the product itself and the buildings that need them. The, product - of course - is what they are selling, and what the buyer needs. To take the marketing a step further though, a buyer could see the product, the building in which the product is used, and then also connect with the real people that are benefited from the product. These three areas are so important to a well rounded marketing plan. But does Design Imaging Studios photograph people? I thought you just shoot architecture? Yes and yes.
We are experts in photography for the AEC industry. We know what images work and what don't. We know what images sell and what don't. We know how to listen to your problems, and organize and manage a solution that exceeds expectations and helps you reach your goals.
So what did you do?
I worked with Triax to envision the images that could best solve their problem. After developing a budget and negotiating the details, we organized and planned a photo shoot that would create a well rounded set of images hitting all the important areas: product, project and people. To manage a great project, you need to work with the best people. And for this project, I knew exactly who I wanted to work with, somebody not afraid to get their boots dirty. Michael Cevoli, a fellow Rhode Island photographer, documents the real American working class like nobody around. His portraits bring the viewer so close to the lives, struggles, joys and beauty of the subject you can feel them. I was thrilled to have Mike join our team and the result was a great success.
On a partly sunny day at an active construction site in New York City, we set out to capture the workers, the project under construction and the Triax Spot-R device being used to keep an eye out for the workers. The resulting images tell a real story. Whether the marketing team needs an image for Facebook, the website, an exhibit banner or an ad, their new image library holds the content they need to connect to their buyers and build a trustworthy brand. By planning and developing a photo shoot to cover a wide variety of image needs, Triax maximized their marketing dollars and created enough content to propel them into the next phase of their growing business.
Professional Photography and Design by Design Imaging Studios Helps TBX Sell Historic Duxbury, MA Property
by Christian Scully
We were thrilled to hear the news that the historic Sweetser's property, located in the Snug Harbor neighborhood of Duxbury, MA has been successfully sold for $2.75 MM . Design Imaging Studios was hired to provide eye-catching photography of the commercial investment property and then to utilize those images in the design of a marketing brochure. Thanks to Adam Bauer for including us on this project, and congratulations on the sale! Photography used to market high-end real estate properties such as this can be so much more than iPhone snapshots. And a marketing brochure can look so much better than just text on a white page. Investing in showcasing your property clearly can pay off in the long run.
Keywords: professional real estate photography boston, commercial real estate photographer boston, the business exchange llc, duxbury ma, snug harbor, sweetser's, real estate marketing, commercial real estate marketing brochure.
by Christian Scully
Let's take a minute and think about the number of different spaces in which a company is represented today:
That is an intimidating amount of space to fill with appealing and informative content. When social media for businesses really took off, along with the SEO craze, there was a mad rush to fill every inch of company space online with stuff - empty, meaningless, stuff that took up screen space and assaulted viewers. Text with no real purpose other than to be read and indexed by Google. Pictures that were either from a cheap stock library or simply swiped from an image search. But search engines and people alike have matured to the point where both want to see quality content, not just quantity.
So what is quality content? Simple: text that accurately describes services and products, a company's history and experience, and perhaps even offers helpful information to the reader, and media that accurately depicts the work and workers of a company.
Enter the "image library". A company's image library is a collection of images that serves as the supply of photos for any visual need that arises. It can consist of completed exterior and interior project photographs, product images, before and after images, work-in-progress images, on site images of workers in action, employee portraits, images of employees at work in the office or studio, images of a manufacturing facility... basically everything and anything that shows what a company does and who does it.
The benefit to having a wide image library is also simple. It allows a company to fill the above mentioned space with images that accurately depict the company, sell the quality of services or products offered, and provide a glimpse at the people behind the scenes in order to connect with potential customers. An image library is grown over time and keeps a company's marketing materials current, fresh and well-rounded.
Below is a selection of images we created for Homescapes of New England, a wonderful family business based out of Nottingham, New Hampshire, to help build their image library. Notice the variety, allowing them to have options when incorporating images into header images, brochures, ads, etc.
Keywords: homescapes of new england, new hampshire, image library, image libraries, building an image library, photography, architectural photography, exteriors, animals in photos, dog, siding, design imaging studios, professional architecture photographer, new england architectural photography, building company, building product photography,
by Christian Scully
This week Design Imaging Studios proudly presents the work and words of the lovely Leona Piro, of Act Two Home Staging and Leona Piro Interiors, located in Mendon, New York. We've photographed half a dozen of her homes over the past year and are fortunate to have several more shoots coming up in 2014.
In this video, Leona explains the importance of staging when it comes to selling a space, and what exactly that entails. Likewise, Leona understands the importance of quality photography when it comes to selling her own services. With most businesses in today's market, whether it's selling a house, or selling design services, image is everything. It's very easy to simply click on the next Google link to view a company with higher quality photos.
View our portfolio to see what other kinds of spaces we've spent time capturing, and contact us to chat about how we can help give your own portfolio a boost.
Keywords: leona piro interiors, act two home staging, staging photography, video, multimedia, design imaging studios, interior photography, professional interior photographer, boston interior photographer, new york interior photographer, rochester interior photographer, boston architectural photographer, house videos, interior design video, home staging
by Christian Scully
Design Imaging Studios visited Marina Bay in Quincy, MA to capture a contemporary open floor plan condo and chat with Linda Rubin of Quintessential Interiors. Check out some of the images in this video and hear what Linda had to say about designing a home.
Keywords: interior photography, interior design photos, interior design, interiors photographer in boston, architectural photographer in boston, modern condo, modern design, purple paint, wood floors, open floor plan, space, design imaging studios, christian scully, linda rubin, quintessential interiors, boston commercial photography, multimedia, marketing for interior designers, interior design video