by Christian Scully Design Imaging Studios visited Marina Bay in Quincy, MA to capture a contemporary open floor plan condo and chat with Linda Rubin of Quintessential Interiors. Check out some of the images in this video and hear what Linda had to say about designing a home. Keywords: interior photography, interior design photos, interior design, interiors photographer in boston, architectural photographer in boston, modern condo, modern design, purple paint, wood floors, open floor plan, space, design imaging studios, christian scully, linda rubin, quintessential interiors, boston commercial photography, multimedia, marketing for interior designers, interior design video
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by Christian Scully
1. Increase the Quality of My Company's Image Through Marketing Let's be honest. You may not have the opportunity to speak to every person that stumbles across your company website. In fact, you may only end up conversing with a very small percentage of your viewers. Maximize your potential to convert a visitor to a lead by displaying your best work, in the best possible light. Design Imaging Studios focuses solely on capturing high quality photographs of spaces, whether it is architectural, interior design, construction, hospitality or more broadly categorized. Whomever you choose to represent your business, no matter what service or product you are selling, make sure your imagery reflects the quality you offer. 2. Grow a Library of Marketable Imagery to Create a Diverse and Impressive Portfolio This is what we love. So you haven't invested in professional photography yet? Think it's time to up your game? We will work with you to create a photography plan that will result in a complete portfolio. We don't want to shoot your next project. We want to shoot your next 10 projects, and provide you an amazing and professional portfolio. 3. Develop High Quality Content to Operate My Blog of Social Media Pages (and stop just stealing images I find online) Yes. Agreed. Just grabbing images from some unnamed source and posting a couple one or two word phrases each week to your social media outlets.... well, its a waste of your time. Not only will most people ignore that kind of content (because its a transparent attempt to hastily create content from nothing), but the fact is Facebook probably won't even show it to people. The algorithm that Facebook uses to broadcast News Feeds is becoming more and more sophisticated. Facebook now can judge the quality of the content being published, and as a way to create a better experience for users, they will not display your posts. But, if we were to create some awesome images of your work, studio, process, clients, testimonials... audio, visual, motion, stills... you name it! Now that is quality content with a high production value. That is worth sharing. Design Imaging Studios can help. 4. Create a Visual Marketing Strategy That Works For My Budget, Schedule and Goals Budget, schedule, and goals are three components that don't play well together. Don't let your goals burn through your budget and schedule. Don't let your budget hold back your goals. And don't let your schedule burn through your energy and drive to reach your goals. These components need to be balanced, carefully. There is most likely a way to make it all work, and we'll happily sit down and chat about ways to make it all happen. We are pretty creative, understanding, and supportive. 5. Attract Higher Budget Projects Simple concept, but not easy by any means. Do great work. Show off said great work. Market. Market. Market. Network. Network. Network. Be patient. Step 2: Show off said great work. Give us a call, and we can make that happen. Keywords: professional photography, marketing interior design, marketing architecture, marketing a business, how to get more work, design imaging studios, boston architectural photographer, rochester architectural photographer, charlotte architectural photographer, boston interiors photographer, new york interiors photographer, how to attract higher budgets, reach business goals, by Christian Scully We recently had the pleasure of spending a day inside a wonderful and modern South Boston condo with interior designer, Casey Timm, of Studio C Interiors. In addition to producing still photographs of the modern city living spaces, we captured some motion and sat down to talk to Casey about her process and what this project involved. The photos, video and audio were then crafted together to form this multimedia piece. Why not just shoot still photos? While still images remain very much the focus of our work and should be the foundation of a design portfolio for both practical and marketing purposes, these multimedia pieces can be a more interactive addition to a complete marketing mix. Multimedia is a great way to add depth to your website, blog or social media, allowing you to further communicate your message while keeping the focus on the design itself. By incorporating still photos with a touch of simple motion, we are able to retain the quality of the images we regularly produce, while creating a more dimensional sense of space. The audio rounds off the piece nicely, providing an opportunity for the designer to speak to every viewer. We have several other multimedia pieces in the works over the next month, so stay tuned to this blog to view more examples. We'd love for you to join us on Facebook, or subscribe to our newsletter on the right! Keywords: design imaging studios, studio c interiors, casey timm, boston ma, boston interior design, modern condo, south boston, multimedia, interior photography, interior design video, interior designer interview, video, architectural and interior video, marketing with video, video for interior designers, vimeo, boston commercial photographer, boston interior photographer, boston architectural photographer, interior photographer in ma
by Christian Scully As a small business owner, I understand the difficulties that come with trying to establish your own company. There are so many things to do, so many aspects of the operation to manage and endless costs to cover. You need to market your product or service in order to earn new business, but you need to afford the costs of marketing. It’s the old dilemma of “what came first?”
It takes time and continued effort to devise a marketing strategy that works best for your particular business. We are constantly trying new things, testing campaigns, and evaluating what will cause the phone to ring and your website to flood with traffic. As business slowly starts to roll in, you might have an opportunity to bid on a project. This is one of the most difficult parts of business that I have encountered, and I don’t feel alone in the experience. How you price will impact every other part of your business. Know Your Costs So how do you price your product or service? Do you compete on price? Do you compete on quality alone? What you charge says a lot about your business. I can speak personally to the creative industry, one that is packed with everyone from well-established industry veterans to high school hobbyists. As a professional that tries to represent a trade with respect and pride, I don’t want to just offer the lowest price to win a job. I want to offer a thoughtful price that covers my operational costs, my desired profit and one that is fair for the value of my service. Plan Ahead Marketing Marketing is an operational cost often overlooked, or neglected until a need arises. If you plan for marketing costs from the beginning, you will be able to afford it when the time comes. I often speak with potential clients that need professional photographs of a completed design project, but they don't really have a budget for it. Planning ahead for marketing is the solution. The budget for professional photography can be established before the need arises. If an interior designer considers the cost of photography when estimating a project, that operational cost can be built in to the designer's fees. Then when the project is completed, funds are already set aside for professional photography. I highly suggest to anybody looking to hire a photographer, or build a new website, or start a pay-per-click campaign, that you plan for it from the start. If not, then you are forced to pay out-of-pocket, and you reduce your profits. Cover your costs of doing business from the time of estimating and pricing, and you’ll never have to worry about affording your marketing again. If you found this article useful, sign up for our email list and "Like" us on Facebook to stay tuned to more articles, photo projects and resources. Feel free to contact us with any questions, we'd be happy to help! Keywords: how to pay for marketing, how to pay for professional photography, affording professional photography, architectural photography, interior design photography, interior photography, design imaging studios, creating a marketing plan, marketing like the pros, budgeting for photography, photography budget, cost of professional photography, pricing for photography, architectural photography pricing |
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