by Christian Scully
We are half-way through 2014, half-way through this amazing Summer season, and half-way through year one of Design Imaging Studios! The time is flying by between marketing, shooting, editing, editing, editing, editing... and networking, and it is very exciting to see the progress we are making. As a photographer, there is no better feeling than seeing images that you created put to use, whether online or in print. And already in the six months since I announced the launch of Design Imaging Studios our images have been used on business and editorial websites and local, regional and national publications online and in print.
As a small business owner, I welcome any opportunity to be published, whether it's small or large. Any chance to spread my name, my work and my company is a chance to attract a new client or business acquaintance. This publishing potential is not only important for myself, but an added benefit for anyone that invests in professional photography.
A perfect example of this can be seen in the latest issue of Cape Cod Home Magazine, a magazine covering home and design stories and professionals in Cape Cod and the Islands of Martha's Vineyard and Nantucket. Back in the Spring, we were hired to photograph the interiors of The Captain David Kelley House in Centerville, MA. By creating those images, we were creating potential content. I wrote a story about the B & B and the lovely owners, and Cape Cod Home published a 10 page spread in the new Summer 2014 issue.
This took effort and time and some good fortune to make happen, but without the investment from the owners, I would have had nothing to submit. Between newsstand sales, app downloads, mailed subscriptions, and shared readership it is estimated that just under 100,000 people turn the pages of Cape Cod Home. Talk about great targeted publicity for a local business! I am immensely happy to have been able to make this happen for Rick and Tom at the B & B, they deserve it. And I owe a great deal of gratitude to Cape Cod Home for publishing the story.
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by Christian Scully
Welcoming, cheerful, gracious and comedic: wonderful traits that immediately shine when you meet the owners of the Captain David Kelley House.
Tom Nortz and Rick Garceau are the proud caretakers of their "grand old lady", a historic home nestled in the small village of Centerville, in the town of Barnstable, Massachusetts. Tom and Rick purchased the home in 2008 and have dedicated their time to restoring the structure and providing a charming escape for Cape Cod vacationers.
Rick, having a background as a graphic designer, put together the B&B's website and maintains it by keeping information up to date, and continuously working on search engine optimization. As they have put so much effort into restoring the home over the years, they felt it was the right time to invest in professional interior photography, and allow potential guests to properly view what they can enjoy.
So, on this crisp, bright blue day at the start of Spring, I had the opportunity to capture the home, focusing on the interiors, and we capped it off by sitting down for a lovely conversation about the home, their work and what they do to make guests' stays one-of-a-kind. Fortunately for me, I will be returning in the Summer to capture their dining porch, exteriors and breakfast creations... because they both make famously delicious scones!
Design Imaging Studios creates naturally beautiful photographs of interiors and architecture, a great investment for a bed and breakfast, inn, or hotel looking to give their website a boost and attract more guests. Unfortunately, so many B&Bs, inns, and hotels feel they can't afford photography, the up-front cost is too high, or they can't see the long term value in it. We work with individuals and businesses in many different situations, and strive to do everything we can to put quality photography in your hands and on your website. Give us a call today, we'd be happy to talk about your photography needs, and different ways we can help.
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