by Christian Scully
Triax Technologies had a problem. Their young, growing company was attempting to build brand recognition around their wearable device for the construction industry, but was figuring out how to effectively communicate the authenticity of their product and the people it protects. They were building up their website, designing marketing materials, managing social media accounts and seeing PR publication, but were having a difficult time finding stock images that felt real. Everything just seemed to be staged, dated or already done. Stock images lacked a personal connection. The marketing team was ready for something more. They reached out looking for help building an authentic image library for use throughout their marketing mix.
After discussing the initial details - timeline, location, usage and licensing, image count, etc. - I learned more about the style of images Triax wanted to feature in their marketing, and specifically about where and how they would be used. They were attracted to Design Imaging Studios because of our architectural portfolio, experience shooting industrial landscapes and ability to represent building products, but they were also in need of authentic portraits. They wanted to feature the hard working people on the job sites that the Triax product would help protect. To help buyers connect with the people, not just a small tech device. This was a great idea.
In the building product market, most of the focus is on the product itself and the buildings that need them. The, product - of course - is what they are selling, and what the buyer needs. To take the marketing a step further though, a buyer could see the product, the building in which the product is used, and then also connect with the real people that are benefited from the product. These three areas are so important to a well rounded marketing plan. But does Design Imaging Studios photograph people? I thought you just shoot architecture? Yes and yes.
We are experts in photography for the AEC industry. We know what images work and what don't. We know what images sell and what don't. We know how to listen to your problems, and organize and manage a solution that exceeds expectations and helps you reach your goals.
So what did you do?
I worked with Triax to envision the images that could best solve their problem. After developing a budget and negotiating the details, we organized and planned a photo shoot that would create a well rounded set of images hitting all the important areas: product, project and people. To manage a great project, you need to work with the best people. And for this project, I knew exactly who I wanted to work with, somebody not afraid to get their boots dirty. Michael Cevoli, a fellow Rhode Island photographer, documents the real American working class like nobody around. His portraits bring the viewer so close to the lives, struggles, joys and beauty of the subject you can feel them. I was thrilled to have Mike join our team and the result was a great success.
On a partly sunny day at an active construction site in New York City, we set out to capture the workers, the project under construction and the Triax Spot-R device being used to keep an eye out for the workers. The resulting images tell a real story. Whether the marketing team needs an image for Facebook, the website, an exhibit banner or an ad, their new image library holds the content they need to connect to their buyers and build a trustworthy brand. By planning and developing a photo shoot to cover a wide variety of image needs, Triax maximized their marketing dollars and created enough content to propel them into the next phase of their growing business.
Providence Architectural and Interior Photographer Captures new Duluth Trading Company location in Warwick, RI
We had a FUN time shooting the new location of a new client, Duluth Trading Company, in Warwick, RI. We produced images of the exterior and interior, and also documented the grand opening for promotional use. Got to see some real professional lumberjacks doing their thing! Go check out the store, very high quality and useful products and attire for people who love the outdoors.
Check out more of our work at www.designimagingstudios.com .
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Keywords: new england architectural photographer, providence architectural photographer, big ass solutions, big ass fans, haiku home, the haiku fan, outdoor kitchen, outdoor fireplace, rhode island architecture photographer, design imaging studios, christian scully, professional building product photographer, national building product manufacturer
Dear Friends, Clients and Supporters,
With 2015 behind us, and already knee-deep in 2016, I wanted to take a moment to look back at the whirlwind that was last year. It began in January with moving the business to Providence, RI, where we are now proudly incorporated. The next twelve months were filled with travel, smiling clients old and new, photo shoots from the ground and the air, awards, publications, exciting prospects, and last but certainly not least: hard work and dedicated service. We strive to provide the best imagery and the best service, and that means being more than a photography provider. It means assisting with the backend work, helping marketing departments make magic happen with tireless coordination and communication, supporting web and graphic design on the behalf of our clients, actively seeking publication and awards opportunities to gain our clients exposure. It's no surprise to me that these efforts are working for both our clients and the Design Imaging Studios brand. I am immensely excited to keep the ball rolling in 2016 and help businesses in the A/E/C industry highlight their best work, showcase their brand and continue to grow.
Cheers to a happy, healthy and prosperous New Year!
Christian Scully, AIAP
President, Principal Photographer
Design Imaging Studios, Inc.
We were thrilled to both begin and grow relationships with leading architects and designers throughout 2015.
Left: Lakeside residential design by Dennis Swart. Right: Boston office design by Visnick & Caulfield.
Our wonderful relationship with The Garland Company brought us nationwide.
Above: The Bass Museum of Art in Miami Beach, FL. Below: The Legion of Honor Museum in San Francisco, CA.
We had the opportunity to shoot several commercial buildings in downtown Boston.
Shooting this contemporary home by William Masiello was an absolute joy.
Above: Fun times after long days in the studio with our friends and neighbors at The Digital Ark.
One of our last shoots of the year was in Boston with Visnick & Caulfield in this amazing office space.
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