by Christian Scully
1. Increase the Quality of My Company's Image Through Marketing
Let's be honest. You may not have the opportunity to speak to every person that stumbles across your company website. In fact, you may only end up conversing with a very small percentage of your viewers. Maximize your potential to convert a visitor to a lead by displaying your best work, in the best possible light. Design Imaging Studios focuses solely on capturing high quality photographs of spaces, whether it is architectural, interior design, construction, hospitality or more broadly categorized. Whomever you choose to represent your business, no matter what service or product you are selling, make sure your imagery reflects the quality you offer.
2. Grow a Library of Marketable Imagery to Create a Diverse and Impressive Portfolio
This is what we love. So you haven't invested in professional photography yet? Think it's time to up your game? We will work with you to create a photography plan that will result in a complete portfolio. We don't want to shoot your next project. We want to shoot your next 10 projects, and provide you an amazing and professional portfolio.
3. Develop High Quality Content to Operate My Blog of Social Media Pages (and stop just stealing images I find online)
Yes. Agreed. Just grabbing images from some unnamed source and posting a couple one or two word phrases each week to your social media outlets.... well, its a waste of your time. Not only will most people ignore that kind of content (because its a transparent attempt to hastily create content from nothing), but the fact is Facebook probably won't even show it to people. The algorithm that Facebook uses to broadcast News Feeds is becoming more and more sophisticated. Facebook now can judge the quality of the content being published, and as a way to create a better experience for users, they will not display your posts.
But, if we were to create some awesome images of your work, studio, process, clients, testimonials... audio, visual, motion, stills... you name it! Now that is quality content with a high production value. That is worth sharing. Design Imaging Studios can help.
4. Create a Visual Marketing Strategy That Works For My Budget, Schedule and Goals
Budget, schedule, and goals are three components that don't play well together. Don't let your goals burn through your budget and schedule. Don't let your budget hold back your goals. And don't let your schedule burn through your energy and drive to reach your goals. These components need to be balanced, carefully. There is most likely a way to make it all work, and we'll happily sit down and chat about ways to make it all happen. We are pretty creative, understanding, and supportive.
5. Attract Higher Budget Projects
Simple concept, but not easy by any means. Do great work. Show off said great work. Market. Market. Market. Network. Network. Network. Be patient.
Step 2: Show off said great work. Give us a call, and we can make that happen.
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by Christian Scully
As a small business owner, I understand the difficulties that come with trying to establish your own company. There are so many things to do, so many aspects of the operation to manage and endless costs to cover. You need to market your product or service in order to earn new business, but you need to afford the costs of marketing. It’s the old dilemma of “what came first?”
It takes time and continued effort to devise a marketing strategy that works best for your particular business. We are constantly trying new things, testing campaigns, and evaluating what will cause the phone to ring and your website to flood with traffic. As business slowly starts to roll in, you might have an opportunity to bid on a project. This is one of the most difficult parts of business that I have encountered, and I don’t feel alone in the experience. How you price will impact every other part of your business.
Know Your Costs
So how do you price your product or service? Do you compete on price? Do you compete on quality alone? What you charge says a lot about your business. I can speak personally to the creative industry, one that is packed with everyone from well-established industry veterans to high school hobbyists. As a professional that tries to represent a trade with respect and pride, I don’t want to just offer the lowest price to win a job. I want to offer a thoughtful price that covers my operational costs, my desired profit and one that is fair for the value of my service.
Plan Ahead Marketing
Marketing is an operational cost often overlooked, or neglected until a need arises. If you plan for marketing costs from the beginning, you will be able to afford it when the time comes. I often speak with potential clients that need professional photographs of a completed design project, but they don't really have a budget for it. Planning ahead for marketing is the solution. The budget for professional photography can be established before the need arises. If an interior designer considers the cost of photography when estimating a project, that operational cost can be built in to the designer's fees. Then when the project is completed, funds are already set aside for professional photography.
I highly suggest to anybody looking to hire a photographer, or build a new website, or start a pay-per-click campaign, that you plan for it from the start. If not, then you are forced to pay out-of-pocket, and you reduce your profits. Cover your costs of doing business from the time of estimating and pricing, and you’ll never have to worry about affording your marketing again.
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