by Christian Scully
Triax Technologies had a problem. Their young, growing company was attempting to build brand recognition around their wearable device for the construction industry, but was figuring out how to effectively communicate the authenticity of their product and the people it protects. They were building up their website, designing marketing materials, managing social media accounts and seeing PR publication, but were having a difficult time finding stock images that felt real. Everything just seemed to be staged, dated or already done. Stock images lacked a personal connection. The marketing team was ready for something more. They reached out looking for help building an authentic image library for use throughout their marketing mix.
After discussing the initial details - timeline, location, usage and licensing, image count, etc. - I learned more about the style of images Triax wanted to feature in their marketing, and specifically about where and how they would be used. They were attracted to Design Imaging Studios because of our architectural portfolio, experience shooting industrial landscapes and ability to represent building products, but they were also in need of authentic portraits. They wanted to feature the hard working people on the job sites that the Triax product would help protect. To help buyers connect with the people, not just a small tech device. This was a great idea.
In the building product market, most of the focus is on the product itself and the buildings that need them. The, product - of course - is what they are selling, and what the buyer needs. To take the marketing a step further though, a buyer could see the product, the building in which the product is used, and then also connect with the real people that are benefited from the product. These three areas are so important to a well rounded marketing plan. But does Design Imaging Studios photograph people? I thought you just shoot architecture? Yes and yes.
We are experts in photography for the AEC industry. We know what images work and what don't. We know what images sell and what don't. We know how to listen to your problems, and organize and manage a solution that exceeds expectations and helps you reach your goals.
So what did you do?
I worked with Triax to envision the images that could best solve their problem. After developing a budget and negotiating the details, we organized and planned a photo shoot that would create a well rounded set of images hitting all the important areas: product, project and people. To manage a great project, you need to work with the best people. And for this project, I knew exactly who I wanted to work with, somebody not afraid to get their boots dirty. Michael Cevoli, a fellow Rhode Island photographer, documents the real American working class like nobody around. His portraits bring the viewer so close to the lives, struggles, joys and beauty of the subject you can feel them. I was thrilled to have Mike join our team and the result was a great success.
On a partly sunny day at an active construction site in New York City, we set out to capture the workers, the project under construction and the Triax Spot-R device being used to keep an eye out for the workers. The resulting images tell a real story. Whether the marketing team needs an image for Facebook, the website, an exhibit banner or an ad, their new image library holds the content they need to connect to their buyers and build a trustworthy brand. By planning and developing a photo shoot to cover a wide variety of image needs, Triax maximized their marketing dollars and created enough content to propel them into the next phase of their growing business.
Dear Friends, Clients and Supporters,
With 2015 behind us, and already knee-deep in 2016, I wanted to take a moment to look back at the whirlwind that was last year. It began in January with moving the business to Providence, RI, where we are now proudly incorporated. The next twelve months were filled with travel, smiling clients old and new, photo shoots from the ground and the air, awards, publications, exciting prospects, and last but certainly not least: hard work and dedicated service. We strive to provide the best imagery and the best service, and that means being more than a photography provider. It means assisting with the backend work, helping marketing departments make magic happen with tireless coordination and communication, supporting web and graphic design on the behalf of our clients, actively seeking publication and awards opportunities to gain our clients exposure. It's no surprise to me that these efforts are working for both our clients and the Design Imaging Studios brand. I am immensely excited to keep the ball rolling in 2016 and help businesses in the A/E/C industry highlight their best work, showcase their brand and continue to grow.
Cheers to a happy, healthy and prosperous New Year!
Christian Scully, AIAP
President, Principal Photographer
Design Imaging Studios, Inc.
We were thrilled to both begin and grow relationships with leading architects and designers throughout 2015.
Left: Lakeside residential design by Dennis Swart. Right: Boston office design by Visnick & Caulfield.
Our wonderful relationship with The Garland Company brought us nationwide.
Above: The Bass Museum of Art in Miami Beach, FL. Below: The Legion of Honor Museum in San Francisco, CA.
We had the opportunity to shoot several commercial buildings in downtown Boston.
Shooting this contemporary home by William Masiello was an absolute joy.
Above: Fun times after long days in the studio with our friends and neighbors at The Digital Ark.
One of our last shoots of the year was in Boston with Visnick & Caulfield in this amazing office space.
Keywords: boston architectural photographer, providence architectural photographer, boston interior photographer, rhode island interior photographer, photographer for building products, A/E/C photography, christian scully, design imaging studios, new england architectural photographer, architecture, interior design
by Christian Scully
Ah, a new year and a new blog post! Welcome, and I hope 2015 is off to a great start for everybody.
Compelled by the number of commercial roofs we have photographed in the past 12 months, somebody recently asked me if I specialized in "roof photography". While I do cherish my time spent on rooftops, and hope to shoot many more, I don't think narrowing our focus down to just roofs would be sustainable!
I'd like to share a project I very much enjoyed that has just wrapped up after a few months of work both planning and shooting.
In October of 2014 The Garland Company, based in Cleveland, Ohio, commissioned Design Imaging Studios to document three completed commercial roofing projects throughout the Northeast.
The first project was a building called The Playland Ice Casino, an ice rink located within Playland, a historic amusement park in Rye, New York. Built in 1927, the amusement park sits boldly along the Long Island Sound shores. The majestic rink, was added to the park years later. After Hurricane Sandy in 2012, damage to the roof required repair and The Garland Company was sought to provide a new durable metal roof. I found the result to be a perfect fit for the structure. And speaking as a former hockey player myself, the interior of the rink is powerful and beautiful. Standing on the ice, I could feel the history. The woven wooden arches provide a view that tops most rinks that I have skated in (and in 15 years of playing the sport, I have many rinks to compare).
The rink now plays host to many youth and high school hockey programs as well as the Manhattanville College hockey program.
The second location was in Leicester, Massachusetts at Becker College. The Garland Company provided the roof of the new campus center, a beautiful brick building with an adjacent tower and walkway connecting to the old campus center, and well-landscaped grounds. The stars aligned for this shoot, actually the building and sun aligned! The late autumn sunrise warmly lit the building's front.
Winter weather delayed the installation of the third and final roofing project on the list, a smaller section of roof at a New Hampshire high school. Again we were blessed with some great morning light, and access to the roof allowed for some more captivating views of the smaller project.
When the project was finished we received a wonderful review from our lovely client at The Garland Company. We are so lucky to work alongside kind and talented people and companies in this industry, and this project was no exception.
"We connected with Christian via Thumbtack.com and have been more than pleased with his professionalism, flexibility and quality of work. We hired Christian to photograph three buildings where our commercial roofing products were installed. We were continually impressed with images he produced and the considerable time and effort he took to provide us with a variety of angles. I would highly recommend Christian for any architectural photography needs you may have."
Keywords: design imaging studios, roof photography, commercial roofing imagery, rye playland, playland ice casino, rye ny, new york architectural photography, building product photography, industrial photographer in new york, new hampshire architectural photographer, architectural photographer in ma, becker college, metal roof design, metal roof photography
by Christian Scully
When Christine Kelly, AIA, of Crafted Architecture out of Alexandria, VA asked me to photograph a new summer home she designed just off of Ocean Drive in Newport, I was excited to say the least. If there are two things for which Newport is known, visited and more-than-likely envied, those would be its architecture, often overly-extravegent yet impressive 19th century mansions and homes, and its coastal landscape, a winding edge of rocky cliffs and inlets offering beautiful Atlantic views. [There are, of course, many other wonderful things Newport has to offer.]
On a clear blue September day I met the architect at the home and after a quick survey we began shooting. The weather obliged as the light slowly navigated around the property. With an abundance of lines, angles and depth in this design, there seemed to be an eye-catching composition every way I turned! Choosing key elements to highlight and tell the story of this home was going to be the day's challenge. View some of those elements in the selection of images below.
Keywords: architecture, architectural photography, newport ri, rhode island, crafted architecture, christine kelly, AIA, virginia architect, ocean drive newport, design imaging studios, rhode island architectural photographer, commercial photographer ri, exterior, home, house, contemporary, ocean view, waterfront,
by Christian Scully
There is a very basic law of photography that should be professed from the get-go: what appears in reality is not what appears in the camera, and vice versa. It has been said that the camera is the greatest liar of all (quote a photography history course, somewhere, sometime). While you could delve for days into the philosophical meaning of this statement, I'm just referring to the very literal ability of the camera to lie, or perhaps only slightly bend the truth, or light.
The fact is that our eyes and brain are very perceptive to our surroundings, able to recognize depth, size and proportion as we move about a room. But place a glass lens in at a single perspective and reality can start to morph. Pieces of furniture can change size, five feet of space could become one, a tiny room can even appear large. It comes down to how the photographer's lens choice translates the interior onto an image.
The real job of an interior photographer, after gaining technical camera skills and understanding light, is to become a mover, a stager, a set builder. I'm not the first in saying my job is ten percent photography and ninety percent moving furniture, and though exaggerated, the notion is correct. Once determining the best angle to capture an interior, to highlight whatever the designer chooses, I then need to adjust everything in the frame according to the camera, not the eye.
Often, when working with a new client, I see the looks of worry and panic on their face as I move a piece of furniture or prop. They are viewing the space from perhaps several feet above and to the side of the camera, viewing the reality, not the story that the camera is about to tell. After assurance and an explanation, I will take the image and reveal the results, followed by sighs of relief and couple laughs. They get it.
Representing interior design is definitely something that takes a lot of practice, trial and error, attention to even the most minute details, and still consistently presents new technical challenges. Most people can walk into a room and either take it for granted or acknowledge it, saying "nice room" and move on with their lives. Not a design photographer. It doesn't matter what space I am in, interior or exterior, small or large, historic or modern, I autonomously scan my surroundings to find the best image. Like most photographers, I see the world in cropped frames. I frame my vision with lines, textures, color, shape, depth and pattern, always looking for that one hero shot. It is this thought process, this visually addicted personality, that brings value to the title of professional photographer.
Keyword: design imaging studios, christian scully, professional interior photography, how a photographer sees, why hire a professional interior photographer, reasons to hire a professional photographer, boston interior photographer, contemporary interior design boston, studio c interiors, design photography