by Christian Scully
Welcoming, cheerful, gracious and comedic: wonderful traits that immediately shine when you meet the owners of the Captain David Kelley House.
Tom Nortz and Rick Garceau are the proud caretakers of their "grand old lady", a historic home nestled in the small village of Centerville, in the town of Barnstable, Massachusetts. Tom and Rick purchased the home in 2008 and have dedicated their time to restoring the structure and providing a charming escape for Cape Cod vacationers.
Rick, having a background as a graphic designer, put together the B&B's website and maintains it by keeping information up to date, and continuously working on search engine optimization. As they have put so much effort into restoring the home over the years, they felt it was the right time to invest in professional interior photography, and allow potential guests to properly view what they can enjoy.
So, on this crisp, bright blue day at the start of Spring, I had the opportunity to capture the home, focusing on the interiors, and we capped it off by sitting down for a lovely conversation about the home, their work and what they do to make guests' stays one-of-a-kind. Fortunately for me, I will be returning in the Summer to capture their dining porch, exteriors and breakfast creations... because they both make famously delicious scones!
Design Imaging Studios creates naturally beautiful photographs of interiors and architecture, a great investment for a bed and breakfast, inn, or hotel looking to give their website a boost and attract more guests. Unfortunately, so many B&Bs, inns, and hotels feel they can't afford photography, the up-front cost is too high, or they can't see the long term value in it. We work with individuals and businesses in many different situations, and strive to do everything we can to put quality photography in your hands and on your website. Give us a call today, we'd be happy to talk about your photography needs, and different ways we can help.
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by Christian Scully
1. Increase the Quality of My Company's Image Through Marketing
Let's be honest. You may not have the opportunity to speak to every person that stumbles across your company website. In fact, you may only end up conversing with a very small percentage of your viewers. Maximize your potential to convert a visitor to a lead by displaying your best work, in the best possible light. Design Imaging Studios focuses solely on capturing high quality photographs of spaces, whether it is architectural, interior design, construction, hospitality or more broadly categorized. Whomever you choose to represent your business, no matter what service or product you are selling, make sure your imagery reflects the quality you offer.
2. Grow a Library of Marketable Imagery to Create a Diverse and Impressive Portfolio
This is what we love. So you haven't invested in professional photography yet? Think it's time to up your game? We will work with you to create a photography plan that will result in a complete portfolio. We don't want to shoot your next project. We want to shoot your next 10 projects, and provide you an amazing and professional portfolio.
3. Develop High Quality Content to Operate My Blog of Social Media Pages (and stop just stealing images I find online)
Yes. Agreed. Just grabbing images from some unnamed source and posting a couple one or two word phrases each week to your social media outlets.... well, its a waste of your time. Not only will most people ignore that kind of content (because its a transparent attempt to hastily create content from nothing), but the fact is Facebook probably won't even show it to people. The algorithm that Facebook uses to broadcast News Feeds is becoming more and more sophisticated. Facebook now can judge the quality of the content being published, and as a way to create a better experience for users, they will not display your posts.
But, if we were to create some awesome images of your work, studio, process, clients, testimonials... audio, visual, motion, stills... you name it! Now that is quality content with a high production value. That is worth sharing. Design Imaging Studios can help.
4. Create a Visual Marketing Strategy That Works For My Budget, Schedule and Goals
Budget, schedule, and goals are three components that don't play well together. Don't let your goals burn through your budget and schedule. Don't let your budget hold back your goals. And don't let your schedule burn through your energy and drive to reach your goals. These components need to be balanced, carefully. There is most likely a way to make it all work, and we'll happily sit down and chat about ways to make it all happen. We are pretty creative, understanding, and supportive.
5. Attract Higher Budget Projects
Simple concept, but not easy by any means. Do great work. Show off said great work. Market. Market. Market. Network. Network. Network. Be patient.
Step 2: Show off said great work. Give us a call, and we can make that happen.
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