by Christian Scully
Triax Technologies had a problem. Their young, growing company was attempting to build brand recognition around their wearable device for the construction industry, but was figuring out how to effectively communicate the authenticity of their product and the people it protects. They were building up their website, designing marketing materials, managing social media accounts and seeing PR publication, but were having a difficult time finding stock images that felt real. Everything just seemed to be staged, dated or already done. Stock images lacked a personal connection. The marketing team was ready for something more. They reached out looking for help building an authentic image library for use throughout their marketing mix.
After discussing the initial details - timeline, location, usage and licensing, image count, etc. - I learned more about the style of images Triax wanted to feature in their marketing, and specifically about where and how they would be used. They were attracted to Design Imaging Studios because of our architectural portfolio, experience shooting industrial landscapes and ability to represent building products, but they were also in need of authentic portraits. They wanted to feature the hard working people on the job sites that the Triax product would help protect. To help buyers connect with the people, not just a small tech device. This was a great idea.
In the building product market, most of the focus is on the product itself and the buildings that need them. The, product - of course - is what they are selling, and what the buyer needs. To take the marketing a step further though, a buyer could see the product, the building in which the product is used, and then also connect with the real people that are benefited from the product. These three areas are so important to a well rounded marketing plan. But does Design Imaging Studios photograph people? I thought you just shoot architecture? Yes and yes.
We are experts in photography for the AEC industry. We know what images work and what don't. We know what images sell and what don't. We know how to listen to your problems, and organize and manage a solution that exceeds expectations and helps you reach your goals.
So what did you do?
I worked with Triax to envision the images that could best solve their problem. After developing a budget and negotiating the details, we organized and planned a photo shoot that would create a well rounded set of images hitting all the important areas: product, project and people. To manage a great project, you need to work with the best people. And for this project, I knew exactly who I wanted to work with, somebody not afraid to get their boots dirty. Michael Cevoli, a fellow Rhode Island photographer, documents the real American working class like nobody around. His portraits bring the viewer so close to the lives, struggles, joys and beauty of the subject you can feel them. I was thrilled to have Mike join our team and the result was a great success.
On a partly sunny day at an active construction site in New York City, we set out to capture the workers, the project under construction and the Triax Spot-R device being used to keep an eye out for the workers. The resulting images tell a real story. Whether the marketing team needs an image for Facebook, the website, an exhibit banner or an ad, their new image library holds the content they need to connect to their buyers and build a trustworthy brand. By planning and developing a photo shoot to cover a wide variety of image needs, Triax maximized their marketing dollars and created enough content to propel them into the next phase of their growing business.
by Christian Scully
Small spaces can be tragically difficult to design, let alone capture in an image. We absolutely love working with the team at Work-Shop, a creative design firm in Providence, RI. They were commissioned by the Downtown Providence Parks Conservancy to develop a way to organize and manage the small Imagination Center downtown. A small interior that was once essentially a single season storage shed, piled high with equipment and programming supplies was transformed through whimsical, yet precise design into a three season remote office and storage facility. Work-Shop needed to be able to communicate the fluid and playful nature of their design solution, along with the multiple functions of the new space. The images we produced will help tell that story. View more images on their project page at http://workshopri.com/projects/imagination-center/ .
Keywords: architectural photographer ri, interior photographer ri, work-shop, interior design, creative storage solutions, photographing small spaces, how to photograph small spaces, imagination center providence ri, providence parks conservancy, design imaging studios, providence architectural photographer, providence interior photographer
Providence Architectural and Interior Photographer Captures new Duluth Trading Company location in Warwick, RI
We had a FUN time shooting the new location of a new client, Duluth Trading Company, in Warwick, RI. We produced images of the exterior and interior, and also documented the grand opening for promotional use. Got to see some real professional lumberjacks doing their thing! Go check out the store, very high quality and useful products and attire for people who love the outdoors.
Check out more of our work at www.designimagingstudios.com .
Keywords: providence architectural photographer, rhode island architectural photographer, interior photographer rhode island, interior photography ri, retail photographer, providence interior photographer, duluth trading company, retail store interior photography, new england interior photography, grand opening, store opening, warwick rhode island
We are honored and excited to be featured on the cover of the annual issue of Southern New England Home magazine!
The cover image is from a beautiful home designed by Archi-Tech Associates, built by Bayside Builders and interiors by Carolina Tress Balsbaugh.
Also in the issue is a story we photographed of a beautiful interior designed by Casey Timm of Studio C Interiors, and an interior story about California Closets.
by Christian Scully
How do top private schools attract prospective students? There are many options for students seeking an education alternative to public school. With so many private schools, both boarding and day, how do schools set themselves apart? Generally speaking, they all offer small class sizes, individualized education plans, top notch faculty and a plethora of after school enrichment programs. It's the specific differences in the academic programs, the athletics, the arts and the campus life that will be the deciding factor for eager students.
What is the aspect of a school that connects the academics, the athletics, the arts and campus life?
The school campus.
The private school campus is always evolving. Updated science wings, new technologies in the library, fresh equipment in the gym. Schools pride themselves in their campus, and the master plan is always point of conversation, especially when seeking financial donations. Yet the only place private schools currently show off their campus is during the part of the year when the admissions department provides school tours. What about the rest of the year? What about all the prospective students that haven't heard of your school? What about the young robotics wiz who doesn't know about your brand new robotics lab? What about the kid who can't put a book down and loves english, but doesn't know you have an incredible library?
Yes, there are virtual tour companies out there that private high schools and colleges hire to add a fancy campus tour viewer to their website. Ignoring the fact that we can all agree most of these viewers are cumbersome, don't function from device to device, lack ease of use and look out of date very quickly, I am disappointed that the photography aspect is almost always overlooked. The private school will purchase the campus tour viewer, but fill it with photography that does not showcase the campus. What is the point??
We recently photographed the campus of St. Sebastian's School in Needham, MA. The school was working on a new website launch and was lacking quality images that highlighted the great campus the students enjoy. Now with the new website launched, prospective students and families will enjoy a glimpse of the campus in the first stages of searching for the right school.