by Christian Scully

Triax Technologies had a problem. Their young, growing company was attempting to build brand recognition around their wearable device for the construction industry, but was figuring out how to effectively communicate the authenticity of their product and the people it protects. They were building up their website, designing marketing materials,  managing social media accounts and seeing PR publication, but were having a difficult time finding stock images that felt real. Everything just seemed to be staged, dated or already done. Stock images lacked a personal connection. The marketing team was ready for something more. They reached out looking for help building an authentic image library for use throughout their marketing mix.

After discussing the initial details - timeline, location, usage and licensing, image count, etc. - I learned more about the style of images Triax wanted to feature in their marketing, and specifically about where and how they would be used. They were attracted to Design Imaging Studios because of our architectural portfolio, experience shooting industrial landscapes and ability to represent building products, but they were also in need of authentic portraits. They wanted to feature the hard working people on the job sites that the Triax product would help protect. To help buyers connect with the people, not just a small tech device. This was a great idea.

by Christian Scully

Ah, a new year and a new blog post! Welcome, and I hope 2015 is off to a great start for everybody.

Compelled by the number of commercial roofs we have photographed in the past 12 months, somebody recently asked me if I specialized in "roof photography". While I do cherish my time spent on rooftops, and hope to shoot many more, I don't think narrowing our focus down to just roofs would be sustainable!

I'd like to share a project I very much enjoyed that has just wrapped up after a few months of work both planning and shooting. 

In October of 2014 The Garland Company, based in Cleveland, Ohio, commissioned Design Imaging Studios to document three completed commercial roofing projects throughout the Northeast. 

The first project was a building called The Playland Ice Casino, an ice rink located within Playland, a historic amusement park in Rye, New York. Built in 1927, the amusement park sits boldly along the Long Island Sound shores. The majestic rink, was added to the park years later. After Hurricane Sandy in 2012, damage to the roof required repair and The Garland Company was sought to provide a new durable metal roof. I found the result to be a perfect fit for the structure. And speaking as a former hockey player myself, the interior of the rink is powerful and beautiful. Standing on the ice, I could feel the history. The woven wooden arches provide a view that tops most rinks that I have skated in (and in 15 years of playing the sport, I have many rinks to compare).

The rink now plays host to many youth and high school hockey programs as well as the Manhattanville College hockey program.