Capturing Spaces: Multimedia for a Modern Boston Condo Designed by Studio C Interiors
by Christian Scully
We recently had the pleasure of spending a day inside a wonderful and modern South Boston condo with interior designer, Casey Timm, of Studio C Interiors. In addition to producing still photographs of the modern city living spaces, we captured some motion and sat down to talk to Casey about her process and what this project involved. The photos, video and audio were then crafted together to form this multimedia piece.
Why not just shoot still photos? While still images remain very much the focus of our work and should be the foundation of a design portfolio for both practical and marketing purposes, these multimedia pieces can be a more interactive addition to a complete marketing mix. Multimedia is a great way to add depth to your website, blog or social media, allowing you to further communicate your message while keeping the focus on the design itself.
By incorporating still photos with a touch of simple motion, we are able to retain the quality of the images we regularly produce, while creating a more dimensional sense of space. The audio rounds off the piece nicely, providing an opportunity for the designer to speak to every viewer.
We have several other multimedia pieces in the works over the next month, so stay tuned to this blog to view more examples. We'd love for you to join us on Facebook, or subscribe to our newsletter on the right!
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How to Pay the Price of Marketing
by Christian Scully
As a small business owner, I understand the difficulties that come with trying to establish your own company. There are so many things to do, so many aspects of the operation to manage and endless costs to cover. You need to market your product or service in order to earn new business, but you need to afford the costs of marketing. It’s the old dilemma of “what came first?”
It takes time and continued effort to devise a marketing strategy that works best for your particular business. We are constantly trying new things, testing campaigns, and evaluating what will cause the phone to ring and your website to flood with traffic. As business slowly starts to roll in, you might have an opportunity to bid on a project. This is one of the most difficult parts of business that I have encountered, and I don’t feel alone in the experience. How you price will impact every other part of your business.
Know Your Costs
So how do you price your product or service? Do you compete on price? Do you compete on quality alone? What you charge says a lot about your business. I can speak personally to the creative industry, one that is packed with everyone from well-established industry veterans to high school hobbyists. As a professional that tries to represent a trade with respect and pride, I don’t want to just offer the lowest price to win a job. I want to offer a thoughtful price that covers my operational costs, my desired profit and one that is fair for the value of my service.
Plan Ahead Marketing
Marketing is an operational cost often overlooked, or neglected until a need arises. If you plan for marketing costs from the beginning, you will be able to afford it when the time comes. I often speak with potential clients that need professional photographs of a completed design project, but they don't really have a budget for it. Planning ahead for marketing is the solution. The budget for professional photography can be established before the need arises. If an interior designer considers the cost of photography when estimating a project, that operational cost can be built in to the designer's fees. Then when the project is completed, funds are already set aside for professional photography.
I highly suggest to anybody looking to hire a photographer, or build a new website, or start a pay-per-click campaign, that you plan for it from the start. If not, then you are forced to pay out-of-pocket, and you reduce your profits. Cover your costs of doing business from the time of estimating and pricing, and you’ll never have to worry about affording your marketing again.
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A Warm-Up for Springtime
by Christian Scully
I imagine there are quite a few worn-out snow shovels after this winter we've had, not to mention snow shovelers! But there are buds on the the trees, just waiting for this snow to melt and the temperature to rise just enough. Soon the world will be green again! In honor of the next season to bloom, and to give a glimpse of hope to some unhappy Northerners, I'd thought I'd share a few summer snapshots from last year. Enjoy, and say goodbye to old man winter! I, for one, am looking forward to creating summertime cityscapes, sunset exteriors... and the beach!
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by Christian Scully
The concept of services like Instagram is nothing new. The value and production of photography changed in 1900, when Kodak introduced the Brownie camera, saying “You push the button, we do the rest.” The reduced cost and increased simplicity of creating an image enabled millions of amateurs and hobbyists to click away and deliver the quickly-named “snapshot” to the modern world. Polaroid, “one-time-use”, instant, digital cameras, “point-and-shoot”, cellphone cameras and now even Google Glass… the technology changes and might improve, but the concept is hammered deeper and deeper into the minds of photo-viewers all over the world: anyone can take a picture, everyone is a photographer. This faulty idea misleads many businesses into believing that they can and should take their own photographs, but it also blurs another line.
If everyone is a photographer, than a PROFESSIONAL photographer must certainly be able to shoot anything.
Well, unfortunately, that is not always the case.
While there are talented photographers in the industry that could easily tackle most subjects because of their complete understanding of the camera, light and composition, the fact remains that there are too many genres of photography for one to devote enough time and become an expert in all. As with any skill, a photographer must practice and improve over the course of many years. I will not be spending every day for the next ten years photographing surfing, weddings, food, babies, celebrities, wild animals, AND interior design. I don’t have the time, money or even the desire to do that, and thus I won’t be deemed in expert in all of those fields. I won’t know how to time the wave in order to capture the best shot of the surfer in the tube. I won’t know how to connect with Jack Nicholson and capture the best photo for an editorial piece. Don’t ask me how to get a baby to relax and curl into some cute jelly-bean pose. And that turkey on the cover of the November issue? Mine might look very different.
You get the point. Just as a disclaimer, this is not to say a photographer can't have more than one specialty. They absolutely can. But each specialty does require different knowledge and experience specific to each photography subject.
With interior design photography, so many factors come into play that are different than in a portrait studio. We are working with space, with furniture, with windows, with light fixtures, with color, lines, textures, and telling a story through a photograph that accurately depicts the quality delivered by the designer. Through years of experience, lessons are learned, styles are created and skills are honed.
Yes, a trained photographer will hopefully take a higher quality image than your handy iPhone. But, if your goal is to create the best possible photos of your best work, to impress and earn the best potential clients, then your best answer is a specialized photographer, with passion, experience and skills specific to your needs.
Below are some images we captured for Selma Hammer, a talented interior designer in Rochester, NY. Contact Design Imaging Studios with any questions, or to chat about how we can help showcase your design projects. And please join us on Facebook, LinkedIn or Tumblr to stay tuned!
Design and Styling by Selma Hammer
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