by Christian Scully When many people think about architecture, or buildings in general, they consider the finished product, the structure as a whole. To make that design work, however, and operate most efficiently and effectively, building materials are sourced from manufacturers around the world. Precisely designed metals, high efficiency glass, strong plastics, specially treated woods, brick and concrete, all come in endless forms of railings, sidings, windows, skylights, roofing materials, floors, doors, ducts and dimmers. Though these products may not be the focus of attention to passers-by, or even seen for that matter, they require just as much, if not more marketing and advertising by the manufacturers. They are not always the sexiest of products, but regardless of material, form and function, need to grab the attention of architects, designers, builders and contractors. Online, in sourcebooks, regional and national building publications, trade shows and direct mail, manufacturers spend countless hours and resources marketing their building materials. "Building Materials Need Love Too"With all of their efforts, imagery is always at the core of marketing. A badly lit, low quality, poorly exposed and quickly snapped photograph, taken on-site with an iPhone by the Project Manager is not going to do the materials justice. Without professional photography, manufacturers are relying upon material specifications alone to sway potential customers. That may be all they need... but there are thousands of material products available in the marketplace. Building materials need love too: they need professional photography. Recently, Duro-Last Roofing, based in Michigan hired Design Imaging Studios to photograph their new line of skylights and roofing materials, which were used on an office building in Andover, MA. The task was to capture the skylights and products used on top of the roof, and then capture their effects on the building's interior. The result is a dynamic series of photographs displaying the quality and beautiful lighting effects possible with the Duro-Last Roofing skylights. Keywords: design imaging studios, duro-last roofing, skylights, boston architectural photographer, boston interior photographer, boston industrial photographer, skylight photography, interior lighting, building materials photography, professional photography of building materials, roofing systems
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by Christian Scully With this beautiful Spring weather [finally] arriving and bringing those bright sunshiny days, I would be lying if I said I didn't want to be outside. I love interior photography, but Father Winter surely overstayed his welcome and hung around for nearly half a year!! So if photography keeps me indoors these days, it might as well be for a great reason. Doug Masters, of Masters Touch Design Build, provided such a reason. Nestled in shade of forest in Norfolk, MA, this lovely space really caught my eye and held my attention. Sturdy wooden beams, a warm wooden living room, bright pops of color in the sitting room, wonderfully simple cabinetry and ample counter space in the kitchen and then a naturally lit spa room with a built in jacuzzi on the back of the house? There are so many different aspects to the design I don't know how they all work together, but when homeowners have such a fun vision and Masters Touch has 18 years of experience and the people to make it happen, the result is certainly photo worthy. I sat down to chat with Doug after the shoot to learn more about his company. Check out this short video and view some of our favorite still images below. Then go outside and enjoy the weather!! But come back soon :) Keywords: boston architectural photographer, design imaging studios, masters touch design build, holliston ma, interior photographer in boston, professional interior photographer, professional architectural photography, christian scully, marketing interior design, advertising for interior designers, marketing for builders, norfolk ma, new england interior photographer, doug masters
by Christian Scully The concept of services like Instagram is nothing new. The value and production of photography changed in 1900, when Kodak introduced the Brownie camera, saying “You push the button, we do the rest.” The reduced cost and increased simplicity of creating an image enabled millions of amateurs and hobbyists to click away and deliver the quickly-named “snapshot” to the modern world. Polaroid, “one-time-use”, instant, digital cameras, “point-and-shoot”, cellphone cameras and now even Google Glass… the technology changes and might improve, but the concept is hammered deeper and deeper into the minds of photo-viewers all over the world: anyone can take a picture, everyone is a photographer. This faulty idea misleads many businesses into believing that they can and should take their own photographs, but it also blurs another line. If everyone is a photographer, than a PROFESSIONAL photographer must certainly be able to shoot anything. Well, unfortunately, that is not always the case. While there are talented photographers in the industry that could easily tackle most subjects because of their complete understanding of the camera, light and composition, the fact remains that there are too many genres of photography for one to devote enough time and become an expert in all. As with any skill, a photographer must practice and improve over the course of many years. I will not be spending every day for the next ten years photographing surfing, weddings, food, babies, celebrities, wild animals, AND interior design. I don’t have the time, money or even the desire to do that, and thus I won’t be deemed in expert in all of those fields. I won’t know how to time the wave in order to capture the best shot of the surfer in the tube. I won’t know how to connect with Jack Nicholson and capture the best photo for an editorial piece. Don’t ask me how to get a baby to relax and curl into some cute jelly-bean pose. And that turkey on the cover of the November issue? Mine might look very different. You get the point. Just as a disclaimer, this is not to say a photographer can't have more than one specialty. They absolutely can. But each specialty does require different knowledge and experience specific to each photography subject. With interior design photography, so many factors come into play that are different than in a portrait studio. We are working with space, with furniture, with windows, with light fixtures, with color, lines, textures, and telling a story through a photograph that accurately depicts the quality delivered by the designer. Through years of experience, lessons are learned, styles are created and skills are honed. Yes, a trained photographer will hopefully take a higher quality image than your handy iPhone. But, if your goal is to create the best possible photos of your best work, to impress and earn the best potential clients, then your best answer is a specialized photographer, with passion, experience and skills specific to your needs. Below are some images we captured for Selma Hammer, a talented interior designer in Rochester, NY. Contact Design Imaging Studios with any questions, or to chat about how we can help showcase your design projects. And please join us on Facebook, LinkedIn or Tumblr to stay tuned! Design and Styling by Selma HammerKeywords: professional photography, specialized photographer, interiors photography, interior design photography, is it important that i hire a specialized photographer, design imaging studios, selma hammer designs, rochester ny, hiring a photographer, hiring a professional photographer, why hire a professional
Focusing on the Future: Design Imaging Studios Captures Sustainable Design at a Rochester School2/27/2014 by Christian Scully That old phrase, "the children are our future," became more than an idea this past year when The Harley School in Rochester, New York opened the doors of its newest building, The Commons. This "living building" sets a new bar for sustainability in education, seeking to reach a net-zero balance of its resources. Not only was the structure designed to have a low environmental impact, but the responsibility of its operation is being placed directly in the hands of its own inhabitants: the students. Young learners will measure, track and test the energy systems throughout The Commons, and collaborate in achieving minimum consumption and waste of precious resources. Constructed mainly from a recycled 100 year old dairy barn, building systems include a solar chimney, a green wall, rainwater collection, a geothermal system, solar panels, systems for carbon sequestering and a solar hot water heating system. By working first hand with these technologies and evaluating the causes of energy creation and consumption, the students will gain a greater appreciation for environmental awareness and hopefully take these experiences with them long after graduation. We had the great honor of documenting the finished construction of the The Commons for the architect, 9x30 Design, Architecture, the lead designer, Tom Johnson, Nichols Construction Team and The Harley School communications department. With collaborative creative direction, Design Imaging Studios Associate Photographer, Rich Paprocki, skillfully took to the camera for this unique project, translating the beautiful design into a series of clean and cohesive photographs. After completing artistic and detailed post-production, we are very excited to reveal the resulting images. The Commons is another innovative building constructed during period of exciting progress in Rochester. According to this article from Architectural Record, there are $755 million of projects underway in downtown Rochester alone. We at Design Imaging Studios are excited to have the opportunity to document some of the foundations in the uplifting revival of a great New York city. To view more of the images from this shoot and other projects we have photographed, visit our updated portfolio. And wherever you may roam in the world of social media follow us on Facebook, LinkedIn and Tumblr to stay tuned to current projects, industry news and helpful insight into the value of professional architectural and interior photography. Thank you to 9x30 Design, The Harley School, Tom Johnson, and Nichols Construction Team for the fantastic opportunity. Keywords: the harley school, rochester ny, 9x30 design architecture, nichols construction team, tom johnson designer, design imaging studios, sustainable architecture, green design, environment, the commons, chesonis commons, architectural and interior photography, professional design photography, sustainability, LEED
by Christian Scully In the snowy aftermath of the most recent inconvenient weather pattern to grace our presence, we at Design Imaging Studios remember an early morning autumn sunrise in Fairport, New York, the moon still lingering in the sky, and the smell of toasted foliage flowing through the air. The sun rose over the horizon and painted Lollypop Farm in golden tones, while the fall breeze gently danced around the perched American flag. This beautiful setting is home to hundreds of animals being served daily by those dedicated to principles of environmental responsibility and universal compassion. Domesticated animals, farm animals, strays and rescues, healthy pets and those burdened by sickness or neglect, fill the spaces inside and out. The Humane Society needed more space for educational classes, animal training exercises, offices and in-house veterinarian facilities, and we were fortunate to get a closer look. The exterior of the new addition maintained the style of the existing structure, resembling a modern two story barn. Connected via an large open handicap accessible foyer, featuring a layered stone wall, the first floor holds the animal training and presentation room, a large open space, easily separated and formed as needed with built-in room dividers. There is ample natural light from plenty of windows, and florescent ceiling lighting when needed. Leash holders can be found bolted into the walls every few feet, for convenience and safety while training dogs. A large stainless steel industrial kitchen is adjacent to the training space. Up the staircase to the second floor can be found cubicle divided office space, a board room, meeting space and storage. Windows allow second floor employees and visitors to enjoy views of farm animals on grounds outside. The new cattery was built inside the existing building. This spacious area holds individual multiple level cages, animal meeting rooms, play rooms and even exterior screened in sun rooms equipped with chairs and benches for visitors. The design is clean and modern, providing a comfortable amount of space for felines to relax while waiting for their lucky new human friends to discover them. We can say the same for the veterinarian facilities: clean, open, and modern. The furry friends-in-waiting at the shelter were almost impossible to leave. (Having already adopted a Lollypop rescued kitten two years earlier, I forced myself to resist!) It was a fantastic photo-shoot resulting in many great images displaying the possibilities in modern animal shelter design. Stephen Jensen, AIA, of Blue Sky Animal Care Architecture was responsible for the design while LeChase Construction took care of the new construction. To view more examples of what Design Imaging Studios can do with your architecture, interior design, or business location, click below: Keywords: architectural photography, interior photography, rochester ny architectural photographer, rochester ny interior photographer, animal shelter photos, animal shelter design, lollypop farm, fairport ny, veterinarian facilities, animal rescue, humane society of greater rochester, lechase construction, blue sky architecture, animal adoption, dogs and cats, exterior and interior photos, design imaging studios, new york architecture photographer
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