For the Love of Wood: Photography for Home Staging

by Christian Scully

I must admit, I do love when wood is both featured and left in its natural finish. If I can then have strong angles, ample natural light and and two-story stone fireplace? Yes, please. Count me in.

When Leona Piro of Act Two Home Staging and Leona Piro Interiors approached me to photograph a home staging job she had completed at a large modern home in Rochester, NY, I was all ears. The family that owned the home was preparing to sell, and had contracted Leona to make the space appear comfortable, while not overshadowing the architectural details. A few iPhone snapshots later to give me a sense of the space, we were booking a date for the shoot. 

So if she did not design the space itself, why would she want professional photographs? What use is professional photography to a home staging business?

Well this is a perfect example of successful entrepreneur who understands the importance of brand image. Leona sells and provides a high level of quality whether she is designing or staging, and thus understands the best way to prove that is by displaying the highest quality herself. The better her images look, the better her website looks, the better her print ads and marketing materials look, the higher quality projects she will earn as a result. It is a great bonus that she is such a pleasure to work with. 

It doesn't matter if it is architecture, interior design, home staging, construction, real estate or really anything under the sun. If you are putting your time and effort into any project, don't miss an opportunity to create beautiful photographs that display your hard work. You are likely to attract more business if people see your work in the best light. Sure, its an investment; we'd love to show you the value in that investment.

You can view before and afters of the staging project and more of the images HERE. 

View Our Portfolio

Contact Us

Keywords: act two home staging, leona piro interiors, rochester ny, photography, architectural and interior photography, home staging, professional interior photographer, new york photographer, modern home, wood, design imaging studios, large windows, natural light, interior photography