by Christian Scully

Let's take a minute and think about the number of different spaces in which a company is represented today:

• the company website and its many respective pages 
• various social media outlets including Facebook, LinkedIn and Google+ 
• the company email newsletter perhaps monthly or quarterly 
• printed brochures, postcards and other materials
• printed or online advertising 

That is an intimidating amount of space to fill with appealing and informative content. When social media for businesses really took off, along with the SEO craze, there was a mad rush to fill every inch of company space online with stuff - empty, meaningless, stuff that took up screen space and assaulted viewers. Text with no real purpose other than to be read and indexed by Google. Pictures that were either from a cheap stock library or simply swiped from an image search. But search engines and people alike have matured to the point where both want to see quality content, not just quantity. 

So what is quality content? Simple: text that accurately describes services and products, a company's history and experience, and perhaps even offers helpful information to the reader, and media that accurately depicts the work and workers of a company. 

Enter the "image library". A company's image library is a collection of images that serves as the supply of photos for any visual need that arises. It can consist of completed exterior and interior project photographs, product images, before and after images, work-in-progress images, on site images of workers in action, employee portraits, images of employees at work in the office or studio, images of a manufacturing facility... basically everything and anything that shows what a company does and who does it. 

The benefit to having a wide image library is also simple. It allows a company to fill the above mentioned space with images that accurately depict the company, sell the quality of services or products offered, and provide a glimpse at the people behind the scenes in order to connect with potential customers. An image library is grown over time and keeps a company's marketing materials current, fresh and well-rounded. 

Below is a selection of images we created for Homescapes of New England, a wonderful family business based out of Nottingham, New Hampshire, to help build their image library. Notice the variety, allowing them to have options when incorporating images into header images, brochures, ads, etc.

Keywords: homescapes of new england, new hampshire, image library, image libraries, building an image library, photography, architectural photography, exteriors, animals in photos, dog, siding, design imaging studios, professional architecture photographer, new england architectural photography, building company, building product photography, 

by Christian Scully

This week Design Imaging Studios proudly presents the work and words of the lovely Leona Piro, of Act Two Home Staging and Leona Piro Interiors, located in Mendon, New York. We've photographed half a dozen of her homes over the past year and are fortunate to have several more shoots coming up in 2014.

In this video, Leona explains the importance of staging when it comes to selling a space, and what exactly that entails. Likewise, Leona understands the importance of quality photography when it comes to selling her own services. With most businesses in today's market, whether it's selling a house, or selling design services, image is everything. It's very easy to simply click on the next Google link to view a company with higher quality photos. 

View our portfolio to see what other kinds of spaces we've spent time capturing, and contact us to chat about how we can help give your own portfolio a boost.


Enjoy!

Keywords: leona piro interiors, act two home staging, staging photography, video, multimedia, design imaging studios, interior photography, professional interior photographer, boston interior photographer, new york interior photographer, rochester interior photographer, boston architectural photographer, house videos, interior design video, home staging

by Christian Scully



1. Increase the Quality of My Company's Image Through Marketing

Let's be honest. You may not have the opportunity to speak to every person that stumbles across your company website. In fact, you may only end up conversing with a very small percentage of your viewers. Maximize your potential to convert a visitor to a lead by displaying your best work, in the best possible light. Design Imaging Studios focuses solely on capturing high quality photographs of spaces, whether it is architectural, interior design, construction, hospitality or more broadly categorized. Whomever you choose to represent your business, no matter what service or product you are selling, make sure your imagery reflects the quality you offer. 


2. Grow a Library of Marketable Imagery to Create a Diverse and Impressive Portfolio

This is what we love. So you haven't invested in professional photography yet? Think it's time to up your game? We will work with you to create a photography plan that will result in a complete portfolio. We don't want to shoot your next project. We want to shoot your next 10 projects, and provide you an amazing and professional portfolio. 


3. Develop High Quality Content to Operate My Blog of Social Media Pages (and stop just stealing images I find online)

Yes. Agreed. Just grabbing images from some unnamed source and posting a couple one or two word phrases each week to your social media outlets.... well, its a waste of your time. Not only will most people ignore that kind of content (because its a transparent attempt to hastily create content from nothing), but the fact is Facebook probably won't even show it to people. The algorithm that Facebook uses to broadcast News Feeds is becoming more and more sophisticated. Facebook now can judge the quality of the content being published, and as a way to create a better experience for users, they will not display your posts.

But, if we were to create some awesome images of your work, studio, process, clients, testimonials... audio, visual, motion, stills... you name it! Now that is quality content with a high production value. That is worth sharing. Design Imaging Studios can help.


4. Create a Visual Marketing Strategy That Works For My Budget, Schedule and Goals

Budget, schedule, and goals are three components that don't play well together. Don't let your goals burn through your budget and schedule. Don't let your budget hold back your goals. And don't let your schedule burn through your energy and drive to reach your goals. These components need to be balanced, carefully. There is most likely a way to make it all work, and we'll happily sit down and chat about ways to make it all happen. We are pretty creative, understanding, and supportive. 

5. Attract Higher Budget Projects

Simple concept, but not easy by any means. Do great work. Show off said great work. Market. Market. Market. Network. Network. Network. Be patient. 

Step 2: Show off said great work. Give us a call, and we can make that happen. 




Keywords: professional photography, marketing interior design, marketing architecture, marketing a business, how to get more work, design imaging studios, boston architectural photographer, rochester architectural photographer, charlotte architectural photographer, boston interiors photographer, new york interiors photographer, how to attract higher budgets, reach business goals, 

by Christian Scully