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Visual Translation: How a Professional Interior Photographer Sees

8/18/2014

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by Christian Scully

There is a very basic law of photography that should be professed from the get-go: what appears in reality is not what appears in the camera, and vice versa. It has been said that the camera is the greatest liar of all (quote a photography history course, somewhere, sometime). While you could delve for days into the philosophical meaning of this statement, I'm just referring to the very literal ability of the camera to lie, or perhaps only slightly bend the truth, or light. 

The fact is that our eyes and brain are very perceptive to our surroundings, able to recognize depth, size and proportion as we move about a room. But place a glass lens in at a single perspective and reality can start to morph. Pieces of furniture can change size, five feet of space could become one, a tiny room can even appear large. It comes down to how the photographer's lens choice translates the interior onto an image. 

The real job of an interior photographer, after gaining technical camera skills and understanding light, is to become a mover, a stager, a set builder. I'm not the first in saying my job is ten percent photography and ninety percent moving furniture, and though exaggerated, the notion is correct. Once determining the best angle to capture an interior, to highlight whatever the designer chooses, I then need to adjust everything in the frame according to the camera, not the eye. 

Often, when working with a new client, I see the looks of worry and panic on their face as I move a piece of furniture or prop. They are viewing the space from perhaps several feet above and to the side of the camera, viewing the reality, not the story that the camera is about to tell. After assurance and an explanation, I will take the image and reveal the results, followed by sighs of relief and couple laughs. They get it.

Representing interior design is definitely something that takes a lot of practice, trial and error, attention to even the most minute details, and still consistently presents new technical challenges. Most people can walk into a room and either take it for granted or acknowledge it, saying "nice room" and move on with their lives. Not a design photographer. It doesn't matter what space I am in, interior or exterior, small or large, historic or modern, I autonomously scan my surroundings to find the best image. Like most photographers, I see the world in cropped frames. I frame my vision with lines, textures, color, shape, depth and pattern, always looking for that one hero shot. It is this thought process, this visually addicted personality, that brings value to the title of professional photographer.

boston interior photographer design imaging studios
Contemporary Home in Wayland, MA. Design by Studio C Interiors.
boston interior photographer, design imaging studios
Contemporary Home in Wayland, MA. Design by Studio C Interiors.
Keyword: design imaging studios, christian scully, professional interior photography, how a photographer sees, why hire a professional interior photographer, reasons to hire a professional photographer, boston interior photographer, contemporary interior design boston, studio c interiors, design photography
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How to Market Building Materials: Hiring a Professional Photographer to Display Products and Their Effects

7/31/2014

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by Christian Scully

When many people think about architecture, or buildings in general, they consider the finished product, the structure as a whole. To make that design work, however, and operate most efficiently and effectively, building materials are sourced from manufacturers around the world. Precisely designed metals, high efficiency glass, strong plastics, specially treated woods, brick and concrete, all come in endless forms of railings, sidings, windows, skylights, roofing materials, floors, doors, ducts and dimmers. 

Though these products may not be the focus of attention to passers-by, or even seen for that matter, they require just as much, if not more marketing and advertising by the manufacturers. They are not always the sexiest of products, but regardless of material, form and function, need to grab the attention of architects, designers, builders and contractors. Online, in sourcebooks, regional and national building publications, trade shows and direct mail, manufacturers spend countless hours and resources marketing their building materials. 

"Building Materials Need Love Too"

With all of their efforts, imagery is always at the core of marketing. A badly lit, low quality, poorly exposed and quickly snapped photograph, taken on-site with an iPhone by the Project Manager is not going to do the materials justice. Without professional photography, manufacturers are relying upon material specifications alone to sway potential customers. That may be all they need... but there are thousands of material products available in the marketplace. Building materials need love too: they need professional photography.  

Recently, Duro-Last Roofing, based in Michigan hired Design Imaging Studios to photograph their new line of skylights and roofing materials, which were used on an office building in Andover, MA. The task was to capture the skylights and products used on top of the roof, and then capture their effects on the building's interior. The result is a dynamic series of photographs displaying the quality and beautiful lighting effects possible with the Duro-Last Roofing skylights. 


Design Imaging Studios Boston Industrial Photographer Duro Last Roofing
Design Imaging Studios Architectural Photography Duro Last Roofing
Keywords: design imaging studios, duro-last roofing, skylights, boston architectural photographer, boston interior photographer, boston industrial photographer, skylight photography, interior lighting, building materials photography, professional photography of building materials, roofing systems 
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Capturing a Master's Touch: Interior Photography in Metrowest Boston

5/29/2014

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by Christian Scully

With this beautiful Spring weather [finally] arriving and bringing those bright sunshiny days, I would be lying if I said I didn't want to be outside. I love interior photography, but Father Winter surely overstayed his welcome and hung around for nearly half a year!!

So if photography keeps me indoors these days, it might as well be for a great reason. Doug Masters, of Masters Touch Design Build, provided such a reason. 

Nestled in shade of forest in Norfolk, MA, this lovely space really caught my eye and held my attention. Sturdy wooden beams, a warm wooden living room, bright pops of color in the sitting room, wonderfully simple cabinetry and ample counter space in the kitchen and then a naturally lit spa room with a built in jacuzzi on the back of the house? There are so many different aspects to the design I don't know how they all work together, but when homeowners have such a fun vision and Masters Touch has 18 years of experience and the people to make it happen, the result is certainly photo worthy.

I sat down to chat with Doug after the shoot to learn more about his company. Check out this short video and view some of our favorite still images below. 
Then go outside and enjoy the weather!! But come back soon :)
professional interior photography boston ma
design imaging studios boston interior photographer
design imaging studios boston interior design photography
Keywords: boston architectural photographer, design imaging studios, masters touch design build, holliston ma, interior photographer in boston, professional interior photographer, professional architectural photography, christian scully, marketing interior design, advertising for interior designers, marketing for builders, norfolk ma, new england interior photographer, doug masters
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A Warm-Up for Springtime

3/13/2014

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by Christian Scully

I imagine there are quite a few worn-out snow shovels after this winter we've had, not to mention snow shovelers! But there are buds on the the trees, just waiting for this snow to melt and the temperature to rise just enough. Soon the world will be green again! In honor of the next season to bloom, and to give a glimpse of hope to some unhappy Northerners, I'd thought I'd share a few summer snapshots from last year.  Enjoy, and say goodbye to old man winter! I, for one, am looking forward to creating summertime cityscapes, sunset exteriors...  and the beach!
Summer city photos by design imaging studios
summer rochester photos by design imaging studios
design imaging studios
Keywords: rochester ny, cityscape, skyline, genesee river, summer, sunset, highland park, bench, rest awhile, bumblebee, flowers in bloom, ford st bridge, design imaging studios, spaces, outdoor photos, advertising photography, stock photography, commercial images, commercial photography, summer in new york, western ny, destination, vacation, 
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Phone:         1.508.395.3323
Design Imaging Studios, Inc. is a commercial photography studio in East Providence, RI specializing in professional architectural and interior photography. Our clients include architecture firms, interior designers, engineering firms, real estate developers, building product manufacturers and others in the A/E/C industry and hosipitality industry in Rhode Island, Massachusetts all of New England, New York and throughout the United States. 

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© 2014-2025 Design Imaging Studios, Inc.

  • Home
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  • Portfolio
    • Residential Architecture Photography
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    • Commercial Architecture Photography
    • Commercial Interior Design Photography
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    • Engineering and Landscape Design Photography
    • Campus Tour Photography
    • Furniture & Product Photography
    • Headshot and Corporate Culture Photography
    • Contruction Progress & Action Photography
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