How to Market Building Materials: Hiring a Professional Photographer to Display Products and Their Effects
by Christian Scully
When many people think about architecture, or buildings in general, they consider the finished product, the structure as a whole. To make that design work, however, and operate most efficiently and effectively, building materials are sourced from manufacturers around the world. Precisely designed metals, high efficiency glass, strong plastics, specially treated woods, brick and concrete, all come in endless forms of railings, sidings, windows, skylights, roofing materials, floors, doors, ducts and dimmers.
Though these products may not be the focus of attention to passers-by, or even seen for that matter, they require just as much, if not more marketing and advertising by the manufacturers. They are not always the sexiest of products, but regardless of material, form and function, need to grab the attention of architects, designers, builders and contractors. Online, in sourcebooks, regional and national building publications, trade shows and direct mail, manufacturers spend countless hours and resources marketing their building materials.
"Building Materials Need Love Too"
With all of their efforts, imagery is always at the core of marketing. A badly lit, low quality, poorly exposed and quickly snapped photograph, taken on-site with an iPhone by the Project Manager is not going to do the materials justice. Without professional photography, manufacturers are relying upon material specifications alone to sway potential customers. That may be all they need... but there are thousands of material products available in the marketplace. Building materials need love too: they need professional photography.
Recently, Duro-Last Roofing, based in Michigan hired Design Imaging Studios to photograph their new line of skylights and roofing materials, which were used on an office building in Andover, MA. The task was to capture the skylights and products used on top of the roof, and then capture their effects on the building's interior. The result is a dynamic series of photographs displaying the quality and beautiful lighting effects possible with the Duro-Last Roofing skylights.
Keywords: design imaging studios, duro-last roofing, skylights, boston architectural photographer, boston interior photographer, boston industrial photographer, skylight photography, interior lighting, building materials photography, professional photography of building materials, roofing systems
by Christian Scully
We are half-way through 2014, half-way through this amazing Summer season, and half-way through year one of Design Imaging Studios! The time is flying by between marketing, shooting, editing, editing, editing, editing... and networking, and it is very exciting to see the progress we are making. As a photographer, there is no better feeling than seeing images that you created put to use, whether online or in print. And already in the six months since I announced the launch of Design Imaging Studios our images have been used on business and editorial websites and local, regional and national publications online and in print.
As a small business owner, I welcome any opportunity to be published, whether it's small or large. Any chance to spread my name, my work and my company is a chance to attract a new client or business acquaintance. This publishing potential is not only important for myself, but an added benefit for anyone that invests in professional photography.
A perfect example of this can be seen in the latest issue of Cape Cod Home Magazine, a magazine covering home and design stories and professionals in Cape Cod and the Islands of Martha's Vineyard and Nantucket. Back in the Spring, we were hired to photograph the interiors of The Captain David Kelley House in Centerville, MA. By creating those images, we were creating potential content. I wrote a story about the B & B and the lovely owners, and Cape Cod Home published a 10 page spread in the new Summer 2014 issue.
This took effort and time and some good fortune to make happen, but without the investment from the owners, I would have had nothing to submit. Between newsstand sales, app downloads, mailed subscriptions, and shared readership it is estimated that just under 100,000 people turn the pages of Cape Cod Home. Talk about great targeted publicity for a local business! I am immensely happy to have been able to make this happen for Rick and Tom at the B & B, they deserve it. And I owe a great deal of gratitude to Cape Cod Home for publishing the story.
Keywords: design imaging studios, cape cod home magazine, captain david kelley house, cdk, boston interior photographer, cape cod interior photography, boston architectural photographer, christian scully, editorial photography, published in magazine, cape cod and the islands, b&b photography, bed and breakfast, hospitality photographer near Boston, new england interior photographer, south coast photographer, travel photographer near Boston, new england travel photography, professional interior photographer boston
by Christian Scully
The new Dean Hotel in Providence, RI brings hip Brooklyn culture to what Architectural Digest named the country's best small city. The creative visionaries at ASH NYC took a property with a rather dark and dingy history, and turned it into a boutique hotel meets social hub. In the main hotel, 52 beautifully designed guest rooms, a cocktail bar, and at night a karaoke lounge. In the adjoining space, Faust, a Bavarian beer hall serving craft beer, an appetizing menu, and the perfect atmosphere for a casual night out.
Jessica Carnevale, a Rhode Island School of Design graduate and successful designer behind the innovative "Stretch" collection of chairs, was commissioned to design the furniture for Faust, and did an incredible job. We were very fortunate to have the opportunity to photograph the interiors and furniture for Carnevale Studio.
Keywords: faust at the dean hotel, faust providence, carnevale studio, jessica carnevale, furniture photography, bavarian beer hall, nyc designer, ASH NYC, design imaging studios, providence interior photographer, providence architectural photographer, restaurant photography, providence restaurant photographer, carnevale furniture designs, rhode island school of design
by Christian Scully
With this beautiful Spring weather [finally] arriving and bringing those bright sunshiny days, I would be lying if I said I didn't want to be outside. I love interior photography, but Father Winter surely overstayed his welcome and hung around for nearly half a year!!
So if photography keeps me indoors these days, it might as well be for a great reason. Doug Masters, of Masters Touch Design Build, provided such a reason.
Nestled in shade of forest in Norfolk, MA, this lovely space really caught my eye and held my attention. Sturdy wooden beams, a warm wooden living room, bright pops of color in the sitting room, wonderfully simple cabinetry and ample counter space in the kitchen and then a naturally lit spa room with a built in jacuzzi on the back of the house? There are so many different aspects to the design I don't know how they all work together, but when homeowners have such a fun vision and Masters Touch has 18 years of experience and the people to make it happen, the result is certainly photo worthy.
I sat down to chat with Doug after the shoot to learn more about his company. Check out this short video and view some of our favorite still images below. Then go outside and enjoy the weather!! But come back soon :)
Keywords: boston architectural photographer, design imaging studios, masters touch design build, holliston ma, interior photographer in boston, professional interior photographer, professional architectural photography, christian scully, marketing interior design, advertising for interior designers, marketing for builders, norfolk ma, new england interior photographer, doug masters
by Christian Scully
This week Design Imaging Studios proudly presents the work and words of the lovely Leona Piro, of Act Two Home Staging and Leona Piro Interiors, located in Mendon, New York. We've photographed half a dozen of her homes over the past year and are fortunate to have several more shoots coming up in 2014.
In this video, Leona explains the importance of staging when it comes to selling a space, and what exactly that entails. Likewise, Leona understands the importance of quality photography when it comes to selling her own services. With most businesses in today's market, whether it's selling a house, or selling design services, image is everything. It's very easy to simply click on the next Google link to view a company with higher quality photos.
View our portfolio to see what other kinds of spaces we've spent time capturing, and contact us to chat about how we can help give your own portfolio a boost.
Keywords: leona piro interiors, act two home staging, staging photography, video, multimedia, design imaging studios, interior photography, professional interior photographer, boston interior photographer, new york interior photographer, rochester interior photographer, boston architectural photographer, house videos, interior design video, home staging